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Key Points that should be keep in mind when starting website
Or improve your sites SEO»



SEO (Search Engine Optimization) is a pretty easy and simple task if done with little willingness and a small piece of effort. There are some straightforward and easy tips from various SEO experts, which can help you to achieve your SEO target.

SEO is Define as a process of optimizing your website to attract relevant customers who are searching for your service using search engines like Google and Yahoo. In other words SEO means finding ways to increase your site's appearance in web visitors' search results.

Every business with a Web site should make Search Engine Optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy.

There are a few simple steps you can take yourself to increase your search engine ranking. All it requires is a little effort, and some re-thinking of how you approach content on your site.

1) Domain and Domain Age

The name of a website is the most important and time required task. The domain should be easy to remember and dedicated towards your website, its contents and the services you provide.
Domain age is important as search engines use it for calculation trust and authority.

2) DOCTYPE

The DOCTYPE declaration must be the very first thing in your HTML document, before the HTML tag.
The DOCTYPE declaration is not an HTML tag; it is an instruction to the web browser about what version of HTML the page is written in.

3) Give a Title to your Web Pages.

Title is very important part of a web Page. When anyone searches for anything in a Search engine, the title is the first tag that is crawled by any search engines. Your title should be very much dedicated to your website and more to your contents. Google shows 65 characters in search results including spaces..

4) Add Description to your Web Pages.

For example when you search something in Google, you would notice results with big font size titles and a small description below the title, which serves as your first layer of marketing. Your description should briefly describe your website and the type of service you provide. Google support 150 character long descriptions, other character are ignored.

5) Create good navigation links.

This is very important point to be focused when developing website. You are the developer; you are the man who planed everything. You know each and every link in your website but does your visitor knows?

In this step we anchorage you to build website in such a way that your customer’s journey within your website as easy and smooth as possible. Remember the shorter the steps they need to reach to the required content, to register, or to complete a sale, the higher success rate you would receive.

One thing also make this point more important as Search engines crawls your website through your navigation links, so if your customers are easily and simply browsing, good chance that search engine crawlers are too.

6) Set up Google Webmaster Tools

Many are unaware of the great toolset that Google provides in the form of Google. Ensure that you verify your site with Webmaster Tools to allow the search engine itself to provide detailed information on how they see your site. Understand important issues like:

  • Is Google crawling your site? If so, how many pages is it discovering?
  • What internal links are being recognized?
  • What external links are pointed at your site?

7) Get on with Google Analytics

Google Analytics in a free and gives us key insights that help in understanding your visitor and progress of your website. For using Google Analytics, you have to copy a code provided by Google Analytics in every page to your website. Just this much and leave it all for Google Analytics.

8) Get listed on search engines and Open directories.

This as similar to get your phone number listed correctly in phone directory. Searching becomes easy when there is a dedicated way to search. You can list your website in DMOZ Directory, Yahoo Directory, Entireweb and Social Submission Engine in appropriate category. If it is listed in these directories, your visitor will able to easy find your website.

You should also make sure to submit your sitemap to search engines like Google, Yahoo, Bing, Ask and Submit Express , also see this. There are many tools to do so. This can be done manually by developer. This is recommended to frequently (3 to 7 days) resubmit your sitemap to search engines for better results.

9) Create a mobile optimized website.

Now a day the number of mobile web users is increasing day by day. This will be adding star to your website if it have different behaviors for desktop, Mobile and also have a print mode.

Always keep in mind that SEO is not just a process to make sure search engines are happy, it is a process to make sure you are delivering the best customer service to your customers.

10) Get your website linked to your social profiles

If/when you create company profiles for Facebook, Twitter, LinkedIn, YouTube, etc., make sure that you include the link back to your site. This will direct user to your website and vice versa.

11) Allow visitor to contact you.

As a well-wisher of your visitor you should welcome suggestions, problems and also Requirements of your visitor/User. This will be very beneficial if you reply to the massages if required.

Also read :-

What you should do to get Google Adsense account approval